Your Cosmetic Innovation Assistant Powered by AI


Automatically generates tailored base formulas from project specifications
Adjustable via sliders to align with your goals such as brand identity, compliance needs or innovation goals
Adapts to multi-brand, multi-project R&D environments with evolving data

From ideation to launch, Purple AI becomes the formulator’s co-pilot.
As cosmetic R&D faces growing challenges from the demand for innovation, naturality, and sustainability to regulatory complexity and time-to-market pressure, Coptis continues to evolve its platform, integrating cutting-edge AI to help laboratories accelerate, simplify, and optimize their product development.

Purple AI is a generative and predictive artificial intelligence solution designed as a native extension of the Coptis PLM platform. It enhances the formulation process by analyzing the project brief entered in the PLM such as product type, target market, expected efficacy, and regulatory constraints to instantly generate a tailored base formula. This empowers formulators to accelerate the early stages of development and avoid blank page syndrome. But Purple AI doesn’t stop there. It continues to support the R&D team throughout the formulation journey. Thanks to intuitive sliders, users can refine the initial AI-generated formula by adjusting key parameters like naturality, cost-efficiency, level of innovation, ingredient alternatives, regulatory compliance, and even brand-specific goals. This dynamic interaction allows for faster, smarter, and more aligned product development meeting both internal targets and market expectations.
Start formulating smarter today. Let Purple AI boost your Creativity and unleash your lab’s full potential.

Designed for Formulators, Driven by Expertise
